In 1994, Trish Sare founded BikeHike Adventures with the intention of combining physical activity and cultural exploration. At the time of her company’s founding, Sare hadn’t encountered any other adventure travel companies deeply focused on marrying adventure activities with opportunities to connect with local communities, and she sought to fill that niche. Despite enormous growth in the industry since 1994, Sare continues to keep BikeHike Adventures’ founding values at the company’s core by meaningfully connecting with travelers and local communities around the world. Speaking with the Adventure Travel Trade Association (ATTA), Sare offered insight into how BikeHike Adventures fosters these relationships, what her experience has been working as a woman in the industry, and how she thinks adventure travel may change in the months and years to come.

Read the full article here: https://www.adventuretravelnews.com/qa-bikehike-adventures-founder-trish-sare-discusses-importance-of-connection-in-adventure-travel